Michal Laufer is an entrepreneur and communications, marketing, and public relations professional with a B.A. in Sociology and an M.A. in Communications. She brings nearly 30 years of experience in marketing communications, advertising, content management, and community building. In her previous role, she served as Spokesperson and Head of Public Relations, Marketing, and Advertising for the Eastern Galilee Cluster.
Today, Michal serves as Director of Marketing, Communications, and Public Relations at Livnot U’Lehibanot.
Michal is also the creator of the “Natata Kibalta!” board game series — educational and social games rooted in Jewish values that encourage communication and emotional expression. Earlier in her career, she worked in television at Arutz HaYeladim (The Children’s Channel) and Keshet, where she gained experience in media and content creation.
She is also active in promoting Jewish culture and community life in the Upper Galilee, where she lives.
Michal’s favorite part of the Livnot program:
Shabbat in Tzfat.
The stones. The spirit. The chavruta. The mysticism. The timeless Jewish spirit.
